由ECV主辦的2023第四屆中國奢侈品數(shù)字化創(chuàng)新峰會將于6月26日-27日在上海隆重召開！
此次會議將線上線下同步舉行，重點(diǎn)討論后疫情時代奢侈品行業(yè)主要的數(shù)字化戰(zhàn)略與趨勢，探討數(shù)字化技術(shù)如何成為與消費(fèi)者溝通的有效手段和關(guān)鍵媒介，如何做好線上消費(fèi)者洞察，以及在碳中和的背景下奢侈品行業(yè)如何應(yīng)對氣候變化，推進(jìn)可持續(xù)發(fā)展。本次峰會將為品牌主提供良方，使之得以構(gòu)建實(shí)現(xiàn)長期數(shù)字化轉(zhuǎn)型的能力，同時在數(shù)字世界中保持奢侈品牌傳統(tǒng)，從而在2023年及未來制勝中國市場。
The 4th China Luxury Digital Innovation Summit 2023 organized by ECV will be held in Shanghai from June 26 to 27. The summit will be held in-person and online.
This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era， discussing how digital technology can become an effective means and key medium for communicating with consumers， how to make online consumer insights， and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.
部分議題 Partial Topics
新市場格局下的奢侈品發(fā)展機(jī)遇與挑戰(zhàn)
元宇宙營銷：突破傳統(tǒng)界限，打造沉浸式購物體驗(yàn)
數(shù)字化如何助力重塑品牌力
奢侈品全觸點(diǎn)營銷：從經(jīng)典零售商業(yè)模式到數(shù)字化建設(shè)的挑戰(zhàn)
數(shù)據(jù)驅(qū)動營銷與定制化如何改變奢侈品行業(yè)的游戲規(guī)
數(shù)字化重塑零售體驗(yàn)
后疫情時代，中國消費(fèi)者回流趨勢與展望
酒店創(chuàng)新如何創(chuàng)造競爭優(yōu)勢
可持續(xù)發(fā)展概念如何賦能奢侈品牌營銷
Opportunities and Challenges for Luxury Goods Development under the New Market Structure
Metaverse Marketing： Pushing Traditional Boundaries to Create an Immersive Shopping Experience
How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age？
Luxury Full-touch Marketing： From the Classic Retail business Model to the Challenge of Digital Construction
How Data Driven Marketing & Personalization Change the Game in Luxury
Fashion Luxury in China Social Digital World
In the Post-epidemic Era， the Trend and Prospect of Chinese Consumers Returning
Hotel Innovation and the Creation of Competitive Advantages
Sustainability Concept Empowers Brand Marketing
部分演講嘉賓 Partial Speakers
贊助商Sponsors
知識伙伴 Knowlegde Partner
歡迎美妝、時裝、珠寶、豪車、葡萄酒和烈酒、美術(shù)、餐飲、品質(zhì)高設(shè)計(jì)家具及家居用品、豪華酒店、游艇等行業(yè)領(lǐng)域的同仁報名參會！
The 4th China Luxury Digital Innovation Summit 2023 is looking forward to your arrival.
If you are interested in participating in the summit， you can visit our official website or email us.
關(guān)于主辦方
上海希為（ECV International）是亞洲的國際商業(yè)峰會及活動的主辦和承辦機(jī)構(gòu)，擁有100+位行業(yè)研究、活動策劃和運(yùn)營專家，10+年始終致力于為客戶提供品質(zhì)、國際商業(yè)峰會和活動服務(wù)。
我們立足上海，業(yè)務(wù)范圍覆蓋，每年定期在中國、新加坡、越南、泰國、阿聯(lián)酋、法國、德國等多個國家主辦60多場高水平的線上線下國際峰會，每年有6，000+ 名企業(yè)高管和專家代表參加我們的峰會。
峰會議題多元，覆蓋廣，主題涵蓋汽車、能源、制造業(yè)、紡鞋、數(shù)字營銷、零售、碳中和、可持續(xù)發(fā)展、供應(yīng)鏈、金屬、財(cái)務(wù)、人才、醫(yī)藥醫(yī)療等領(lǐng)域行業(yè)。
10+年以來，通過深入的行業(yè)洞察與良好的客戶關(guān)系管理，我們成功舉辦了600+場具有行業(yè)影響力的活動，累計(jì)吸引了超過80，000名與會者，服務(wù)了多數(shù)的財(cái)富2，000強(qiáng)企業(yè)。
我們的使命是提供行業(yè)內(nèi)容，搭建高價值的行業(yè)高管社交平臺，幫助企業(yè)決策者創(chuàng)造價值追求。
About Organizer
Shanghai ECV International Co.， Ltd. （ECV International） is Asia's leading organizer of high-end international events of all sizes with 100+ experts on industry research， event planning and management. We are committed to providing customers with high-quality and personalized service for each and every event.
Based in Shanghai， our business scope reaches out the globe. Every year， we host regularly more than 60 high-level online and in-person international conferences in China， Singapore， Vietnam， Thailand， United Arab Emirates， France， Germany and other countries， attracting 6，000+ attendees from across the world— including senior management of established players， to first-time entrepreneurs of start-ups， to technical KOLs.
The topics of these events are highly diversified， including automotive， energy， manufacturing， textiles and shoes， digital marketing， retail， carbon neutrality， sustainability， supply chains， metals， finance， HR， healthcare and other sectors.
For over a decade， we've got ample experience of organizing more than 600 events with industry influence via unique industrial insights and excellent key account management， with the cumulative number of attendees exceeding 80，000 and the most of the Fortune 2，000 companies served.
Our mission is to present the cutting-edge and high-quality content， build a valuable networking platform for corporate executives， and help decision makers create value and pursue excellence.
